Stefflon Don Inks New Global Recording Partnership With BMG
MOBO Award-winning artist Stefflon Don has entered into a global recording partnership with BMG, Billboard has learned exclusively.
The Jamaica-via-London MC will release her debut studio album, Island 54, in 2023.
Among the forthcoming album’s tracks will be “Clockwork” featuring dancehall superstar Spice. The single was produced by Grammy-winning Beam (Beyoncé, Justin Bieber, Pop Smoke), while its accompanying video counts five million views on YouTube.
In a statement announcing her new partnership, Stefflon Don said, “I’m excited about partnering with BMG because they trust my creativity. They have an amazing support team across the globe, and I am super excited to expand my fan base alongside my new family BMG.”
Tim Reid, BMG’s senior vp of repertoire & marketing, stated, “Stefflon Don is a unique artist who has already accomplished so much on a global scale, collaborating with some of the biggest names in music while gaining equal acclaim on her solo projects. We are incredibly excited to partner with her on the next chapter of her musical career.”
Added Thomas Scherer, BMG’s president of repertoire & marketing, Los Angeles and New York, said, “Stefflon Don is an artist who knows exactly what she wants to achieve, and we are happy to be part of her journey towards this. Our partnership expands on a string of recent BMG signings with artists who desire more control of their music with our global team fully supporting them in exceeding their goals.”
Prior to upcoming album Island 54, Stefflon Don released the mixtapes Real Ting and Secure. Breaking through in 2017 with the singles “16 Shots” and “Hurtin’ Me” featuring French Montana, she has since collaborated with a diverse array of artists, among them Future, Lil Baby, J Balvin, Mariah Carey, Halsey and DJ Khaled.
Stefflon Don’s more recent collaborations include DJ Frass’ “Sweet Bounce,” “Dip” with Ms Banks, “Amazing” with Vybz Kartel and Dunw3ll as well as Calvin Harris’ “Woman of the Year” with Chloe Bailey and Coi Leray.
The first British female rapper to be featured on Spotify’s Rap Caviar playlist, Stefflon Don also performed for the first-ever UEFA Women’s Euro Final show this year. Her other career milestones thus far also include being recognized on the Forbes 30 Under 30 list in 2019.