The new label, launched in partnership with Studio2Bee Entertainment, will be distributed by BBR Music Group/BMG Nashville.
The longtime BMG employee now helms the company's single largest business unit.
Pepito y Paquito, an album featuring 21 previously unreleased tracks by the Spanish guitarist and his brother Pepe, will be released in May 2024.
NKOTB will release their first new studio album in more than a decade, and support it with a “big” tour.
The Berlin-based music company hopes a partnership with a school in Munich will help get it there.
The company is also veering away from last year’s plan to combine its frontline and catalog divisions, says newly announced president of frontline recordings Jon Loba.
“We are making good on our promise to double down on our U.S. operation with a distinctive new approach,” comments BMG CEO Thomas Coesfeld.
The move comes less than a month after BMG said it would focus on its core recorded music and publishing businesses.
James served as senior vp of promotion and Poole was senior director of A&R.
New CEO Thomas Coesfeld says the reorganization is part of "a strategy for future growth" for the indie company.