Craig Dunn Launches One Spark Entertainment in Partnership With mtheory

Artist and brand manager Craig Dunn has launched One Spark Entertainment, in partnership with mtheory. Dunn’s longtime client Sara Evans will join One Spark Entertainment, while Broken Bow Records duo Everette also joins the new roster.

Dunn has more than two decades of experience in areas including artist management as well as digital marketing, merchandising, label operations and revenue development. Prior to launching One Spark Entertainment, Dunn served as vice president at Collective Artist Management beginning in 2012, and worked as sr. vp at digital marketing and merchandise company Music City Networks, where he oversaw digital marketing, websites, fanclubs and more for artists including Lady A, Eric Church, Dierks Bentley, Little Big Town and Toby Keith.

“The idea behind the name of One Spark Entertainment came to me in the middle of the night as I was unable to sleep, excited about starting the new chapter of leading my own management company. The phrase of ‘it only takes one spark to start a fire’ popped into my head and just wouldn’t leave, no matter how many other ideas I considered,” Dunn said via a statement. “It just takes one spark of imagination or an idea to start a fire. I’m excited to bring my years of artist management, digital, event management, merchandise, road experience, and revenue generation across music, touring, TV and literary to One Spark Entertainment as we service the current roster and grow the company strategically, partnering with multi-talented artists that share the same creative passion and drive to create, innovate and grow as a team to reach the next level of success. Having known and previously worked with most of the senior team at mtheory, I’m thrilled to call them partners and bring their expertise and creative thinking to the roster.”

Founded in 2010, mtheory handles artist development, marketing, strategy and operations infrastructure designed for artist managers. Recently, mtheory also teamed with CMT to launch the Equal Access Development Program, year-long program designed to provide access and training for underrepresented demographics — including Black, Native and Indigenous, Latino, LGBTQ+ and female artists and managers — in the country music industry. 

“The senior Nashville team at mtheory have known Craig for more than a decade and could not be more excited to be part of his new venture,” added mtheory CEO Cameo Carlson. “His forward-thinking approach to management and spirit of teamwork are exactly what we look for in our manager partnerships. Being able to add strategy and marketing resources to the incomparable Sara Evans and up-and-coming superstars Everette is just icing on the cake!”

In addition to new clients, One Spark Entertainment also welcomes Nicole Lewis as management coordinator.

Jessica Nicholson