The executive comes in to lead revenue-driving initiatives at the Bay Area-based music company.
The beloved musical icon had been at Universal since 2011.
UnitedMasters and Sarz have partnered on the producer's 1789 imprint in an effort to empower African artists and allow them to expand their music globally.
Two years after being named president, Kreidich looks back at how ADA has been reorganized -- and how she's helped set it on a course for the future.
Curated playlists -- accessed via QR code -- will include songs by Empire of the Sun, Ciara, Bastille and X Ambassadors, among others.
New partnership is being announced in tandem with third year of mentorship program Next Gem Femme
BBR Music Group dropped the country star, who has strongly denied allegations made in a prior lawsuit, after a second woman made sexual assault claims against him.
While TV/film continues to struggle with piracy, for music it's hardly the problem it once was thanks to the industry's approach to streaming.
The Grammy-winning superproducer was inspired by working with a rising artist to launch his own imprint.
The deal includes all future and past releases from the house and techno label.
