Here are the main takeaways from "The Fight for Artistic Authenticity on TikTok" panel, moderated by Billboard's Lyndsey Havens, at SXSW 2023.
The majors have been on a signing spree, leaving product managers and marketers overworked.
Hard-charging reworks of popular singles have been thriving on the social media platform, and labels are leaning into the trend.
The German sportswear company owns the designs, but the Yeezy trademark belongs to Kanye "Ye" West.
One Spark Entertainment's initial clients are Sara Evans and Everette.
