Demi Lovato Signs New Management Deal With Brandon Creed’s Good World Management

Demi Lovato has a new manager. The superstar has signed with Brandon Creed and his newly-launched firm Good World Management.

At the end of August, Billboard broke the news that Lovato had parted ways with Scooter Braun‘s SB Projects in July after originally signing with Braun and his firm in 2019. She was previously managed by Phil McIntyre of PhilyMack.

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That report was followed by news that Ariana Grande and Idina Menzel had left the SB roster, too.

Lovato is the second major signing to Creed’s Good World. At the beginning of August, he and Lydia Asrat announced they had signed Normani to a co-management deal through Good World and Asrat’s Q10.

Creed announced Good World Management in July, with an official launch date of Aug. 1. His last major move came in 2017, when he merged his own The Creed Company with Irving and Jeffrey Azoff‘s firm to form Full Stop Management. Creed’s current roster includes Mark Ronson, Troye Sivan and Charli XCX, among others.

His first order of business with Lovato will be the release of Demi Lovato Revamped, out Sept. 15, which includes reworked rock versions of her biggest hits including “Heart Attack,” “Sorry Not Sorry” featuring Slash and “Cool For the Summer.”

Lovato has charted 36 songs on the Billboard Hot 100, including four top 10 hits. Over on the Billboard 200, she has charted eight albums. Her second studio album, 2009’s Here We Go Again, hit No. 1 and spent 24 weeks on the tally.

Lyndsey Havens

Billboard