Jeremy Erlich Launches ALTA Music Group, Signs JENNIE to Co-Management Deal

Jeremy Erlich has launched ALTA Music Group, an independent, full-service music company based in Los Angeles, it was announced on Thursday (July 24). The first artist signed to the company’s management division is JENNIE, whom Erlich has been co-managing alongside her own company, OddAtelier (OA), since he exited his role as Spotify’s vp/global head of music in October.

Meanwhile, ALTA’s recorded music and publishing rosters boast singer-songwriter Cat Matthews, New York alternative rap group WHATMORE and rapper Bodhi Bleu.

ALTA has partnered with The Orchard for worldwide distribution and label services and has also entered a global partnership agreement with Teddy Park’s THEBLACKLABEL to develop and promote one another’s signings. 

“Throughout my career I’ve focused on the best way to service artists around the world that would create an environment that sets them up for long-term, global success,” Erlich said in a statement. “With ALTA we have the opportunity to do just that — a best in class team focused solely on supporting our artists and the music they create. Everything else does not matter. I’m grateful to the artists and executives who have already put their trust in me and our company.”

That team includes Nima Khalilian, Parker Ulry, Drake Hofer, Elise Eriksen, Gillian Taugher and Michael Seltzer.

Prior to Spotify, Erlich spent eight years between Universal Music Group and Interscope Geffen A&M. While working as the latter’s executive vp of business development in the late 2010s, he helped facilitate the global partnership between Interscope and YG, which brought BLACKPINK to the label.

As Brad Navin, CEO of The Orchard, said in a statement: “Jeremy’s decision to launch ALTA Music Group is a testament to his entrepreneurial spirit, deep understanding of the global music landscape, and commitment to artist development.”