YoungBoy Never Broke Again: Photos From the Billboard Cover Shoot

Up a winding mountain road on the edge of Salt Lake City, past snow-dusted pines and freshly shoveled driveways, through a wrought iron gate that opens at the command of an armed guard yawning in a pickup truck, sits a handful of mansions designed like rustic ski resorts — and one that looks like a modernist mall. Another security guard idles at the end of the outlier’s heated driveway, which slopes past a garage where Maybachs and McLarens sit alongside muddy, toddler-sized four-wheelers and a terrarium housing a sleeping bearded dragon. At the front door, an inflatable Santa stands sentry, holding a sign that warns, “Nine Days Until Christmas!”

On a clear day like today, you can look out the living room’s floor-to-ceiling windows, over the icy swimming pool and presently invisible dirt bike track below, and the entirety of the Salt Lake Valley spreads out before you like an overturned snow globe. Inside, the space is all white and sparsely furnished, decorated with a pair of spindly Christmas trees, a half-dozen painted portraits — in one, a smiling young man feeds his daughter a cheeseburger — and an enormous plaque that glints in the sunlight and reads, “100 RIAA Gold/Platinum Certifications,” and, in larger letters, “YoungBoy Never Broke Again.” Its recipient, who introduces himself as Kentrell, sits quietly beneath it as a motherly woman named Quintina, who is not his mother but his financial adviser, paints his fingernails black.

Read the full YoungBoy Never Broke cover story profile written by Meaghan Garvey here.