WME Acquires True Grit Talent Agency, Expands Presence in Austin

WME has acquired Austin, Texas-based True Grit Talent Agency, signing its entire roster including Cody Jinks, Charles Wesley Godwin, Whitey Morgan and the 78’s, Ward Davis, Dexter and The Moonrocks, Bart Crow and Mitchell Ferguson.

True Grit’s team, including agents Mike Krug, Carrie Creasey and Shelby Vanek, have also joined WME and will continue to work out of Austin.

“We are very excited that what we do caught the eye of a company like WME,” Krug said in a statement. “We are proud of all we have built here in Austin and know that joining WME will create exponentially more opportunities for our clients.”

“We’ve long admired the business and roster that True Grit has developed, and we are excited to bring their artists and the team into the WME family and expand WME’s footprint in Austin,” Jay Williams, WME Partner and Nashville office co-head, added in a statement.

The move deepens WME’s presence in Texas, following its acquisition of Red 11 Music earlier this year.

Jinks, known for songs including “Loud and Heavy” and “Hippies and Cowboys,” has been opening shows on Eric Church’s Outsiders Revival Tour. Jinks will headline Red Rocks Amphitheater this fall, and will be among the openers on Luke Combs’ Growing Up and Getting Old Tour next year. Meanwhile, Big Loud artist Godwin is gearing up for the release of his album Family Ties next month, and is opening shows on Zach Bryan‘s Burn, Burn, Burn Tour; Godwin also recently inked a publishing deal with Warner Chappell Music.

WME represented all three headliners at Stagecoach in 2023; in 2022, WME clients represented over 60% of all headlining slots at the top-country music festivals. Meanwhile, the company’s country music clients have earned the most categories at the ACM Awards and CMA Awards for multiple years.