Who Should Win Artist of the Year, New at the 2023 Billboard Latin Music Awards? Vote!

With the 2023 Billboard Latin Music Awards set to take place this Thursday (Oct. 5), fans are about to find out who won in each of the ceremony’s 48 categories, including Artist of the Year, New.

Five artists — Bizarrap, Chino Pacas, Grupo Frontera, Peso Pluma and Yng Lvcas — are currently competing in the sought-after category. Along with joining their fellow newcomers in the Artist of the Year, New category, both Grupo Frontera and Peso Pluma are finalists vying for the coveted Artist of the Year award.

Four out of the five acts are Mexican or of Mexican descent, a testament of the ever-expanding Mexican movement that has blossomed throughout 2023. Pacas, Frontera and Pluma are representing regional Mexican music with their corridos bélicos and Tex-Mex cumbia, respectively, while Lvcas is championing a new kind of persuasive “Mexican reggaetón.” On the other hand, Argentine alchemist Bizarrap has showcased his genre-spanning production wizardry that has broken the internet numerous times. Last year, sierreño star Ivan Cornejo took the coveted award.

Pluma leads all finalists this year, with 21 nods across 15 categories. Frontera aren’t far behind, with a total of 15 nods. Yng Lvcas and Bizarrap hold six entries each, while Chino Pacas has only one in the new artist category.

Finalists and eventual winners are based on key fan interactions with music, including audio and video streaming, album and song sales, radio airplay and touring, tracked by Billboard and Luminate. This year’s awards are based on the chart period of Aug. 13, 2022, through Aug. 12, 2023. The ceremony will broadcast live on Telemundo from the Watsco Center in Coral Gables, Fla., at 7 p.m. ET on Thursday, Oct. 5. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.

Who would you like to see win Artist of the Year, New? Vote for your favorite artist in our fan poll below! (Editor’s note: The poll winner does not impact the award decision.)

Purchase tickets to the 2023 Billboard Latin Music Week here.