UMusic Hotel Madrid, a 5-Star Lodging Alternative for Music Lovers, Is Now a Reality
Madrid is hosting the first UMusic Hotel, a venture that aims to become an entertainment hub in the heart of the capital of Spain. Co-created by Universal Music Group and Dakia Entertainment Hospitality Group, the hotel is located inside the historic Albéniz Theater building, just a few steps from downtown tourist sites such as Puerta del Sol and Plaza Mayor.
The hotel opened on Nov. 14, 2022 at a 60% capacity and is now fully operating, with Antonio Banderas‘ take on the musical Company showing at the theater until Feb. 14. Next, Spanish singer-songwriter David Bisbal will take the stage for 20 days between March and April as part of the celebrations of his 20th music career anniversary.
The Albéniz Theater was inaugurated in 1945 and was in operation for more than 60 years until it closed its doors in 2009, when its owners wanted to demolish it and build a luxury residential building in its place. A group of citizens came together to create the Albéniz Theater Aid Platform and asked for it to be declared an Asset of Cultural Interest to prevent its demolition, which was finally granted in 2016. This allowed the 898-seat venue to be rehabilitated, and negotiations began for what is now the UMusic Hotel Madrid.
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UMusic Hotels is a new international brand that offers first-class accommodations and entertainment. The goal is to create a unique experience for both guests and artists staying at their hotels, and to offer a wide range of music-related services and activities.
Music is in every corner of UMusic Hotel Madrid. Details such as the “Pasillo de la Música” (Hall of Music) — which connects the two buildings that make up the venue, and where you can see works of musicians such as Freddie Mercury, Lady Gaga, Alejandro Sanz and Katy Perry created by the Mexican artist and athlete Hubertus de Hohenlohe — is magical. Upon entering the access foyer located on Carretas Street, visitors are greeted by a neon sign that says, “Vente Pa’ Madrid” (Come to Madrid,) like the famous Ketama song, a cheerful welcoming. On one wall is a verse from Bob Dylan’s classic “Mr. Tambourine Man.”
The hotel has 130 rooms divided into four categories: classic, deluxe, premium and ultimate, all equipped with Nespresso coffee machines and Marshall speakers. There’s also the Artist’s Suite, an exclusive two-floor room with a private solarium terrace, living room and guest bathroom.
Guests can enjoy a vinyl library, gym, bar, amphitheater, outdoor pool, three meeting rooms, a two-level solarium, events spaces, a gastronomic experience at El Albéniz restaurant, 24-hour room service, and the Nota Alta (High Note) bar, located on the rooftop with a lovely city view.
Universal Music Spain has said it will keep working with the hotel to continue attracting top international stars to Madrid. UMusic Hotel confirmed that it is already working on the development of a second hotel, this time in South America, in Barranquilla, Colombia.
Marc Schneider
Billboard
