Ulta Just Extended Its 50% Off Sale One Extra Day: Stock Up on Tarte, Benefit Cosmetics & More

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Ulta Beauty just announced arguably the best news of the weekend: It’s extending its Semi-Annual Beauty Event an extra day. For Friday (March 29) only, you can score 50% off everything from skincare essentials to celeb-loved beauty products, meaning it’s time to stock up on your must-have moisturizers, mascara and powder foundation — and with the added bonus of not having to pay full price.

Friday is the absolute final day you can take advantage of slashed prices, so if you’ve been eyeing that Benefit eyebrow gel, now’s the time to score it for half the price, as well as some of your other top beauty products.

And if the beauty lover in your life has a birthday coming up, you can take advantage of the half-off deals to snag praise-worthy makeup gifts — and treat your bathroom counter to an refreshed skincare routine. Since everything is 50% off, you might as well grab double of everything, since you’ll be getting two for the price of one.

The sale will end at 11:59 p.m., which means you don’t want to think too long before hitting “add to cart.”

What Are the Best Ulta Deals?

To help you grab the best Ulta deals during its extended Semi-Annual Beauty event, Billboard Shopping did the digging for you and rounded up a mix of beauty steals.

Keep reading to shop our picks or check out everything available here.

silver tube of benefit eyebrow gel

Gimme Brow+ Tinted Volumizing Eyebrow Gel

$13 $26 50% off
Buy Now on ulta

Lift and tint your eyebrows with Benefit Cosmetics eyebrow gel on sale for $13. Once uncapped, the brush utilizes a microfiber brush to help sculpt and shape your brows for a natural-looking appearance.


blue tub of tula moisturizer

Tula 24-7 Moisture Hydrating Day & Night Cream

$29 $58 50% off
Buy Now on ulta

Give your face a boost of hydration (and for less than $30) with Tula’s popular hydrating cream. It can be used day and night and features probiotic ingredients that aim to nourish, smooth and moisturize skin all day long.


black tube of tarte mascara

Tarte Maneater Mascara

$13.50 $27 50% off
Buy Now on ulta

Billboard Shopping has tested Tarte’s Maneater Mascara and loves how the brush comes with tiny bristles that can really separate and lift lashes. The formula also comes uses an oil-base that’ll add volume and hold — no reapplication needed.


rose gold formula

Kopari Rose Gold Sun Shield Body Glow Gel SPF 45

$21 $42 50% off
Buy Now on ulta

Get your glow on with Kopari’s Sun Shield, which includes SPF 45 to help protect your skin from damaging UVA/UVB rays. The formula aims to be weightless, using oils and minerals to add a boost of moisture to your skin.


green bottle of armani perfume

Acqua di Gioia Eau de Parfum

$35 $70 50% off
Buy Now on ulta

Take advantage of the under $50 price tag on Armani’s beloved perfume. It comes in a display-worthy bottle, and emits notes of jasmine, lemon and cedar with each spritz.


tube of bobbi brown concealer

Bobbi Brown Skin Full Coverage Longwear Concealer

$17.50 $35 50% off
Buy Now on ulta

We also love Bobbie Brown’s concealer for its full coverage formula that won’t leave skin cakey. It has a lightweight feel to it and comes with a buildable texture that will easily blend on top or over other makeup.


purple and pink bottle of eva nyc split end mender

Eva NYC Mane Magic 10-in-1 Split End Mender

Your hair deserves a little extra love, and this split-end mender can help keep strands in tip-top shape. It uses a 10-in-1 formula that won’t just assist in keeping away split ends, but also helps reduce frizz and nourish you hair through ingredients such as argan oil and plant proteins.


tub of curl cream

Curlsmith Curl Defining Styling Souffle

Tame your curls with Curlsmith’s popular styling souffle. The sale knocks the price down to a wallet-friendly $14 that’ll let you style your hair with more ease while ingredients such as shea butter and babassu oil help to moisturize and enhance your hair’s shine and bounce.


tub of vitamin C

Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream

If you’re looking to achieve a natural glow, Sunday Riley’s vitamin C cream is here to lend a helping hand. It’s currently on sale for less than $50, and uses a non-greasy formula filled with a high concentrate of vitamin C to help deliver almost instant hydration to your face.


stick of eyeshadow

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick

Top off your eyelids with IT Cosmetic’s eyeshadow stick for less than $15. You can choose from 14 shades, including bright and bold hues or neutral colors that’ll glide onto your lids using a creamy formula. Once you’re done, you can use your fingers or a brush to blend it to your liking.


For more product recommendations, check out our roundups of the best sunscreen, press-on nails and TikTok beauty dupes.

Rylee Johnston

Billboard