Taylor Swift’s ‘August’ Back on Billboard Charts After Trailer Synch

Nearly three years after it first appeared on Billboard’s Hot Rock & Alternative Songs chart, Taylor Swift’s “August” is back on the June 24-dated survey.

“August” experienced a boost in streams and sales amid the June 9-15 tracking week with it in the trailer for season two of Amazon Prime Video’s The Summer I Turned Pretty.

Released June 8, the trailer helped push “August” to 3.9 million official U.S. streams June 9-15, according to Luminate. That’s a 24% gain over the previous week (June 2-8), which saw the song accumulate 3.1 million streams.

The latest stream count sends the song back onto Hot Rock & Alternative Songs at No. 17. (Older songs are eligible to rank on Hot Rock & Alternative Songs if in the chart’s top half and with a meaningful reason for re-entry.)

It’s the highest “August” has placed on Hot Rock & Alternative Songs since the Sept. 26, 2020, tally, when it also appeared at No. 17. The song debuted and peaked at No. 5 on the Aug. 8, 2020, list.

Additionally, “August” returns at No. 10 on Hot Alternative Songs.

Its stream count is also enough for “August” to re-enter Alternative Streaming Songs at No. 18. The song last made the ranking dated Aug. 13, 2022, at No. 21 due to a surge in streams around the start of August. It debuted and peaked at No. 4 on Aug. 8, 2020.

“August” is a cut from Folklore, Swift’s eighth studio album and first largely within the alternative genre. The album debuted at No. 1 on the Billboard 200 dated Aug. 8, 2020, ruled for eight weeks and to date it has earned 4.5 million equivalent album units.

The second season of The Summer I Turned Pretty premieres July 14 on Amazon’s Prime Video.