Taylor Swift Style Blogger Makes Her Author Debut — Score 25% Off the Bestseller

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Are you ready for it? A new Taylor Swift book inspired by her best outfits throughout the decades is headed for bookstores. The book Taylor Swift Style: Fashion Through the Eras by Sarah Chapelle doesn’t come out until Oct. 8, but the buzz around it has already landed the tome the title of No. 1 bestseller on Amazon for fashion design.

Friday (April 19) is the last day Swifties preorder the fashion book for 25% off on Barnes & Noble with the code PREORDER25 at checkout. In order to redeem the deal, you’ll need to be a B&N Premium member or Rewards member. It’s free to become a Rewards member — you just need to sign up with your email and you’ll be able to collect stamps and earn $5 for every 10 stamps collected.

Premium memberships are $39.99 a year, and book lovers can enjoy 10% off almost everything from BN.com and in store (same applies for Paper Source), free shipping, an exclusive tote every year, free drink-size upgrade at the B&N café and more.

“Don’t read the last page,” as with each flip through the book, you can watch the Grammy-winning singer’s style evolution starting from her early days as a country singer to some of her most jaw-dropping ensembles, from the “Cruel Summer” singer’s record-breaking Eras tour (which you can still get tickets to here).

Each first-edition comes with a rainbow spine that’s symbolic of each era, as well as gold foiled pages, which Chapelle hopes will help “people see this book as something truly special and worthy of being displayed.”


Longtime fashion blogger Taylor Swift Style (known offline as Sarah Chapelle) wrote the book and has garnered more than 240,000 followers on Instagram, along with being credited in publications such as Billboard, People, Harper’s Bazaar and more for her research. You can expect more than 200 photos of some of the “Delicate” singer’s most iconic looks, as well as insight into the hidden meaning behind each outfit. It’s no secret that Swift loves a good Easter egg, and Chapelle looks to delve into the effortless fusion of fashion and music through every red carpet gown and streetwear style that’s spotlighted.

Taylor Swift Style: Fashion Through the Eras is a natural extension of my blog and Instagram account that combines detailed identification reporting with analyzing the intention behind each look — definitively capturing her style evolution across almost two decades,” Chapelle tells Billboard.

What also sets her book apart from other Swift books goes beyond the research. Chapelle has been listening to Swift’s music since 2006, and even saw her open for Rascal Flatts and Brad Paisley. Using her built-up knowledge and love of the “August” singer, she hopes that the amount of care and thought she put in will come to all who pick up a copy.

“I’ve been documenting Taylor’s fashion since 2011, providing not only the exact pieces she’s wearing, but also providing my personal insight and context on her clothes as a communication tool,” she says. “All my most significant firsts as a young female were easier to navigate and process because they were mirrored and comforted by the soundtrack that she wrote. I hope what comes across in this book — and in everything I do — is the level of care, thought and deep-rooted feelings that are there. I’ve been inspired by Taylor’s emotional authenticity for over half my life, and I hope that’s captured in these pages.”

For more product recommendations, check out our roundups of the best Taylor Swift recommended books, music books and fashion coffee table books.

Rylee Johnston

Billboard