Taylor Swift Builds Anticipation for ‘Tortured Poets’ Album Using Her Favorite Number

Taylor Swift is counting down the days until the release of her new album.

On Saturday (April 6), the 34-year-old pop superstar used her lucky number to remind Swifties that there are only 13 days left until the arrival of her highly anticipated album, The Tortured Poets Department.

The “Cruel Summer” singer took to her Instagram Story to share a clip of a typewriter writing the words, “13 days until THE TORTURED POETS DEPARTMENT,” alongside a pre-order link to the album.

April 19 marks the arrival of Swift’s 11th studio album, which she surprise-announced at the 2024 Grammys in February while accepting best pop vocal for her previous release, Midnights. In her speech at the ceremony, the star mentioned that the project has been two years in the making.

The 14-time Grammy winner is currently taking a two-month break from her global Eras Tour trek to prepare for the release of The Tortured Poets Department. Since then, she’s shared the new project’s main cover plus details on the four deluxe editions, as well as confirming that Post Malone and Florence + The Machine are both featured on the album.

Swift’s latest social media post arrives as SiriusXM announced plans to launch “Channel 13 (Taylor’s Version)” this month, allowing listeners to hear selections from the pop star’s 17-year discography 24 hours a day, seven days a week. The broadcaster promising to play both original and Taylor’s Version editions of her older hits as well as From the Vault songs, live recordings, bonus tracks and more.

The channel will go live on April 7 and remain available through March 6. On the 13th day of its run — April 19 — Swift will drop The Tortured Poets Department. To tune in, fans need only download the SiriusXM app and select Channel 13.

See Swift’s Tortured Poets Department countdown post on her Instagram Story here.

Mitchell Peters

Billboard