Talent Agency APA and Touring Firm AGI Merge, Rebrand as Independent Artist Group

Two major forces in talent representation are coming together via the merger of Agency For the Performing Arts (APA) and Artist Group International (AGI).

Announced today (June 21), this partnership launches the newly formed Independent Artist Group (IAG). The company will have offices in Los Angeles, New York, Nashville and Atlanta.

Current APA president Jim Osborne will lead IAG as CEO. Dennis Arfa, founder and CEO of AGI, will serve as chairman of IAG’s music division. AGI president Marsh Vlasic will serve as vice-chair of this music division, with Vlasic, Arfa, AGI COO Jarred Arfa, AGI president of touring Adam Kornfeld and the rest of the company’s senior agents and staff all joining IAG. As reported by Digital Music News, APA recently let go of several of its music agents.

The creation of IAG follows an agreement between APA and Yucaipa Entertainment LLC, a private investment firm owned by Ron Burkle that, as DMN reports, acquired AGI in January 2012 and made a major non-equity investment into APA in September 2012.

Arfa founded touring agency AGI 35 years ago. The company delivers IAG a client roster that includes Billy Joel, Metallica, Def Leppard, Rod Stewart, Motley Crue, Linkin Park, Jane’s Addiction, Darryl Hall & John Oates, Norah Jones, Neil Young, The Strokes, Smashing Pumpkins, Ghost, Elvis Costello, Cage The Elephant and Five Finger Death Punch.

APA touring music clients coming to IAG include 50 Cent, Mary J. Blige, Ms. Lauryn Hill, 2 Chainz, NE-YO, Key Glock, $not, Kamasi Washington, D’Angelo, blackbear, JAX, Cypress Hill, Bryce Vine, Jon Bellion and Robert Glasper.

The merger follows recent AGI and APA collaborations involving AGI clients Billy Joel, Daryl Hall, Perry Farrell, GHOST and Billy Corgan.

“Dennis Arfa and his exceptional colleagues at AGI are revered in the industry, having built a spectacular artist roster and a sterling reputation,” Osborne says in a statement. “The great news is we have already established a tremendous working relationship with them through shared representation on some of their most valued artists. This new partnership with AGI and our rebrand to Independent Artist Group (IAG)is another major step that elevates us within the agency landscape…and we are not done yet!”

“This was the natural next step in our evolution and made in the best interests of our valued artists,” adds Arfa. “We have admired how Jim Osborne and their colleagues have been market leaders in creating brand expanding, non-touring revenue opportunities for their clients and we are excited to build on that success with them and look forward to integrating under the Independent Artist Group (IAG) banner.”