Steve Lacy Teams Up With Bose for Earbuds Collab: Watch His Superhero-Inspired Promo
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Steve Lacy wants to bring fans into his universe through a new collaboration with Bose. The partnership aims to put a “retro spin” on the tech brand’s new Ultra Open Earbuds, as well as the Quietcomfort Headphones featuring a vintage-inspired colorway boasting style and quality sounds.
When it came to designing the Bluetooth earbuds and over-ear headphones, the Grammy-winning artist took inspiration from what was already out there.
“I love applying the old approach to newer things,” Lacy said on the official campaign page. “And I think we created something that felt like vintage and modern, which is always something that feels good for everyone, I think, and classic. So I’m really happy with how it came out, and I like how it goes with my outfits.”
The Billboard Hot 100-topping “Bad Habit” singer wanted his exclusive colorway to boast vibes reminiscent of vintage mixing boards from the 1970s. While the base of the case and earbuds are light gray, you’ll notice accents of pink, blue and green for some subtle pops of color, which Lacy noted is “very me, right now” in a press statement.
A limited amount was made for the collaboration, and while it’s sold out online, you can still take advantage of all that the Bose Ultra Open Earbuds have to offer.
Billboard Shopping had the opportunity to test out the brand-new wireless earbuds and love the unique fit and its ability to let you seamlessly have a conversation without having to constantly pause and play your music — or take out an earbud. While the collaboration earbuds are priced at $399, you can save $100 with the first version, which is available in a black or white colorway.
Keep reading to shop the earbuds below.
Bose Ultra Open Earbuds
Bose’s Ultra Open Earbuds use a cuff-like design that helps leave your ear open to hear noises around you whether it’s a bicycle or your name called to notify you your morning coffee’s ready. You can switch between immersive audio that’ll provide some noise-cancelling capabilities and they’re waterproof to help prevent rain or dirt from damaging the acoustics.
The wireless earbuds have been ranked a No. 1 bestseller on Amazon for open-ear headphones with reviewers praising the long battery life (up to 7.5 hours of play time!) and comfort.
Bose’s official campaign video was creative-directed by Lacy and aims to show just how “powerful” the Bose Ultra Open Earbuds can be. It follows the “Dark Red” singer as he’s taking a walk while listening to music. Along his journey, he completes good deeds within his community using his superhuman strength, which he obtains whenever he’s wearing his Bose earbuds.
Check above to watch the official campaign for Steve Lacy x Bose, premiering exclusively on Billboard.
Rylee Johnston
Billboard
