Steve Aoki Launches Halloween Fashion Collab With ‘Undead’ NFT Project Deadfellaz

Grammy-nominated DJ and producer Steve Aoki takes another step into the metaverse in a special Halloween fashion collaboration with Deadfellaz — an NFT project made up of 10,000 undead, zombie characters.

The collection features a limited-edition run of varsity jackets, skate decks, tees and hoodies designed by Deadfellaz co-founders Betty and Psyche. The centerpiece of the “Deadfellaz x Dim Mak” collection — a nod to Aoki’s record label and fashion brand — is an ultra rare varsity jacket, complete with a twin digital “wearable” that can be unlocked in the metaverse.

“NFTs and Web3 are the future,” said Aoki. “It has been such an adventure to create alongside pioneers such as Betty and Psych of the Deadfellaz Horde. Deadfellaz is an incredible project and a community that I am proud to also be a part of. I am honored to drop this collaboration for our Horde and share our passion with the world – the pieces are colorful, effervescent, and luxurious; I can’t wait to rock them!”


This is not the first time Aoki has partnered with the Deadfellaz community, known as the ‘Horde.’ He DJ’d at their first virtual Halloween event last year while Betty and Psych created a custom 1/1 zombie character for him called the ‘Aoki-fella.’

“Working with Steve has been so fun,” said Betty and Psych, co-founders of Deadfellaz. “He has embraced Web3 and helped shape the space as it is so far, which has been especially impactful given his incredible success given his incredible success in a multitude of spaces like music, fashion, art, tech, and more. This collaboration comes a year after Steve DJ’d an exclusive set for The Horde at our very first Deadfellaz metaverse event last Halloween, so it feels very special to us.”

The fashion collection will be fully revealed at this year’s Deadfellaz Halloween party, Deadzone LA, October 29. Taking place at Skylight ROW in LA’s Art District, the party will feature live performances, DJ sets and “multisensory experiences.”


Aoki has been an early-adopter of Web3 and a core part of the NFT community. He launched the Aokiverse in 2021 — a metaverse fan club powered by NFT access, which allows fans to unlock guest list passes for concerts, free NFTs and exclusive merch. Aoki is also a prolific NFT collector with a wallet full of Crypto Punks, Doodles and Deadfellaz.

Launched in August 2021, Deadfellaz is a collection of 10,000 unique NFTs based on zombie artwork by acclaimed digital artist Psych and co-founder Betty who has been a champion of diversity and inclusivity in the NFT space. Between them, they have created a global brand with more than $80 million in sales.

Marc Schneider