Myke Towers Sings His Way to No. 1 on Latin Airplay With ‘Lala’

Myke Towers’ “Lala” takes the Puerto Rican artist to No. 1 on Billboard’s Latin Airplay chart as the viral hit jumps 2-1 on the overall Latin tally dated Sept. 16. The new champ follows a double win, as the song commanded the Billboard Global Excl. U.S. and Latin Rhythm Airplay charts each for at least one week.

“Lala” is one of 23 tracks on Towers’ latest album La Vida Es Una, which granted him a third straight top 10 on Top Latin Albums (No. 9 high in April). The single blew up on TikTok after the music video dropped July 28, with over 5 million clips pouring into the platform to ignite a successful radio campaign. (Activity directly on the TikTok platform does not currently count toward the Billboard charts.)

“Lala” pushes to No. 1 on Latin Airplay in its eighth week despite a 1% dip in audience impressions, with 8.7 million, earned in the U.S. during the Sept. 8-14 tracking week, according to Luminate.

The new champ arrives just five months after Towers’ “Ulala,” with Daddy Yankee, took over the overall ranking for one week (April 8-dated list). With the new hit, Towers nabs his ninth No. 1, dating back to “Caramelo,” with Ozuna and Karol G, his first and longest-leading entry, three weeks atop in 2020.

In addition to its new Latin Airplay domination, “Lala” previously ruled Global Excl. U.S. and Latin Rhythm Airplay: On the former, it vaulted from No. 13 to No. 1 in July with 70.4 million streams outside the U.S. (drops 3-4 on the current tally); on the latter, it rebounds to its No. 1 peak for a second week in charge.

Further, the viral activity for “Lala” fueled a rise in streams, peaking at No. 4 on the multimetric Hot Latin Songs on the Aug. 12-dated list, which blends airplay, digital sales, and streams. There, the song dips 5-6 with 7.94 million U.S. streams, that’s a 7% decline from the week prior.

Chencho Corleone Smokes His Way into The Top 10: Elsewhere on Latin Airplay, Chencho Corleone’s “Un Cigarrillo” checks into the top 10 at its new No. 3 peak. The single flies from No. 18 as the Greatest Gainer of the week powered by a 56% gain in audience impressions, to 8.1 million.

With “Un Cigarrilo,” Corleone acquires his fourth top 10. He visited the upper region three times prior through a trio of rulers, starting with his first No. 1, “Desesperados,” with Rauw Alejandro, in 2022. “Me Porto Bonito,” with Bad Bunny, followed for one week in command in Aug. 2022, while “Podemos Repetirlo,” with Don Omar, crowned the Sept. 16-dated chart. It falls 1-7 on the current tally.

Beyond its top 10 entry on Latin Airplay, “Un Cigarrilo” pushes 8-2 for its new peak on Latin Rhythm Airplay.