Maria Becerra Signs With Wasserman Music for Global Representation
Argentine singer-songwriter Maria Becerra has signed with Wasserman Music for representation worldwide (except in Mexico, Chile and Argentina), the talent agency announced on Thursday (Dec. 14). She will be represented by agents Juan Toro and Ryan Soroka.
The deal caps off a significant 2023 for Becerra who in May signed a label deal with Warner Music Latina, in a joint venture with 300 Entertainment, followed by an exclusive administration deal with Warner Chappell Music in August. In May, Becerra received the visionary award at the inaugural Billboard Latin Women in Music gala.
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The 23-year-old rising star — known for fusing pop, cumbia villera, bachata and reggaeton — broke in 2019 with her EP 222. Two years later, she released her debut album, Animal, featuring collaborations with artists such as Cazzu, Becky G and Tiago PZK. The set earned Becerra a Latin Grammy nomination for best urban music album.
Overall, Becerra has scored three entries on the Hot Latin Songs chart, including her J Balvin collaboration “Qué Más Pues?” She’s also claimed three top 10 spots on Latin Airplay, including two No. 1 hits: “Te Espero,” featuring Prince Royce and “Así Es La Vida” with Enrique Iglesias. Notably, she holds the record for the most entries by a woman on the Billboard Argentina Hot 100 with 43.
Most recently, Becerra sold out her upcoming Mar. 23 show at the River Plate Stadium in her native Argentina in less than 90 minutes, making history in doing so. Before her show at the fabled venue, which has a capacity of nearly 65,000, Becerra will perform at Viña del Mar in Chile on Mar. 1.
Griselda Flores
Billboard
