Marca Registrada Scores First Top 10 on Latin Airplay Chart With Grupo Frontera Collab ‘Di Que Sí’

Marca Registrada unlocks its first top 10 achievement on Billboard’s Latin Airplay chart thanks to “Di Que Sí,” its first collab with Grupo Frontera, which climbs 12-5 on the ranking dated April 22.

“Di Que Sí” enters the top 10 in its fifth week with 8 million in audience impressions, an 18% gain, earned in the U.S. during the April 7-13 tracking week, according to Luminate.

As mentioned, the Culiacán, Sinaloans crack the top 10 barrier for the first time in 2023 and join five other acts who concurrently scored a first top 10 this year. Here’s the rundown: 

Artist, Title, Collaborator, Date Arrived, Position

  • Baby Rasta, “Punto 40,” with Rauw Alejandro, Jan. 14, No. 9
  • Leandro Rios, “La Patrona,” with Edwin Luna y La Trakalosa de Monterrey, Jan. 28, No. 9
  • Fuerza Regida, “Bebe Dame,” with Grupo Frontera, March 25, No. 1
  • Marshmello, “El Merengue,” with Manuel Turizo, April 1, No. 8
  • Marca Registrada, “Di Que Si,” with Grupo Frontera, April 22, No. 5

Meanwhile, Mc Allen, Texas-based Grupo Frontera secures its fourth straight top 10 which launched with the No. 10-peaking “No Se Va” last December. The song also granted the five-member ensemble its first entry on the Billboard Hot 100 in October at No. 99, reaching its No. 57 high three weeks later (chart dated Oct. 22). It became then, the fifth regional Mexican song to enter Hot 100 since the list launched in 1958.

Further, “Di Que Sí” nearly misses the top on Regional Mexican Airplay this week, as the song rises to the runner-up slot after two weeks at No. 6.

Elsewhere, “Di” climbs to 19-15 on the multimetric Hot Latin Songs chart. The increase secures the track the week’s Greatest Gainer/Airplay honors, while streaming activity also assists its climb. The song generated 4.4 million U.S. clicks during the same period. The list blends airplay, streaming data, and digital sales.

Pamela Bustios

Billboard