La Maquinaria Norteña Scores Second No. 1 on Regional Mexican Airplay With ‘Eres Ese Algo’

La Maquinaria Norteña starts off 2023 strong, as the quintet’s “Eres Ese Algo” advances 3-1 to lead Billboard’s Regional Mexican Airplay chart dated Feb. 25.

“Eres Ese Algo” arrives just six months after La Maquinaria claimed its first radio No. 1 during its 10-year-plus charting career on Regional Mexican Airplay, which launched with the No. 40 debut and peak of “Ayer y Hoy” in 2011. Before “Eres Ese Algo,” “50 y Cincuenta” earned the norteño ensemble its maiden champ on any airplay chart last August. In between the band scored a No. 38 high through “Mejor Ni Me La Nombren,” with Neto Bernal (Aug. 27).

“Eres” shoots to No. 1 on Regional Mexican Airplay in its 14th week on the chart. It takes the lead boosted by 28% gain in audience impressions, to 10 million, earned in the U.S. in the week ending Feb. 16, according to Luminate. The increase secures the track the Greatest Gainer honors of the week.

The song is the second single of Al Derecho y Al Reverso, the seven-track set released Oct. 14 via Azteca/Fonovisa/UMLE, which reached No. 10 high on Regional Mexican Albums on the Jan. 21-dated ranking.

In addition to bringing La Maquinaria its second airplay No. 1, “Eres” also secures the Azteca label its third ruler on Regional Mexican Airplay, among its 72 chart entries spanning 12 years. Prior to “50 y Cincuenta” and “Eres” by La Maquinaria, Azteca scored its first leader, also last August, through La Fiera de Ojinaga’s “Luna de Miel.”

Beyond its Regional Mexican Airplay coronation, “Eres” ascends the all-genre Latin Airplay list, rallying 10-4, besting La Maquinaria Norteña’s previous peak of No. 9 with “50 y Cincuenta.”

“Eres” was written by Keith Nieto, founding member of the Chihuahua-based band.

Pamela Bustios

Billboard