Jessi returns with first single ‘Newsflash’ under new label

Jessi has released her first single under her new label, Unni Company.

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Titled ‘Newsflash’, the track was released on Friday (June 27). It marks her first release in a year, and sees her hit out at the media: “Don’t believe all the hype (Nope) / I don’t read what they type (Nope) / Media talking, Jessi this, Jessi that / You want mе out like a stray little kitty cat (Wow) / She got thе world at her feet (Yeah) / Press be pressing for a story (Huh) / Necks be breaking looking for me (Yeah) / Turn his story to her story.”

‘Newsflash’ is accompanied by a music video that features an appearance from rap legend Jadakiss – check it out below.

The song marks her first after Jessi parted ways with her previous agency, Jay Park’s More Vision label last year after a short nine-month partnership. News of her departure came a month after she and Park refuted reports of a dispute between them. In September, she launched her own label, Unni Company.

Her only release under the agency had been her October 2023 single ‘GUM’. In an interview with NME at the time, Jessi shared that she had been working on a full studio album: “If I do release my album next year, I want it to be more relatable to my fans, and not just pop music.”

Prior to that, Jessi was signed to Psy’s P Nation label from 2019 to 2022, during which she released hits like ‘NUNU NANA’ and ‘Zoom.

The post Jessi returns with first single ‘Newsflash’ under new label appeared first on NME.