Jerry Seinfeld thinks the “movie business is over”

Jerry Seinfeld has shared his thoughts on where the film industry stands – see what he has to say below.

Seinfeld – now a first-time director with his upcoming Netflix film Unfrosted – spoke to GQ Magazine about the upcoming film and in the process revealed that he thinks the film business is “over”.

When asked why he decided to make a film at this stage in his career, Seinfeld said: “Because they wouldn’t put me in Mad Men. I love that kind of comedy. I love office comedies. I love stupid people in suits. And it was Covid. I had nothing to do. So I got talked into it. It wasn’t my idea. Seinfeld wasn’t my idea either. I keep getting dragged into things and surrounded by the most amazing people. These movie people are unbelievable. They’re insane.”

He went on to add: “It was totally new to me. I thought I had done some cool stuff, but it was nothing like the way these people work. They’re so dead serious! They don’t have any idea that the movie business is over. They have no idea.”

Jerry Seinfeld
Jerry Seinfeld. CREDIT: Emma McIntyre/Getty Images for Netflix

Seinfeld explained: “Film doesn’t occupy the pinnacle in the social, cultural hierarchy that it did for most of our lives. When a movie came out, if it was good, we all went to see it. We all discussed it. We quoted lines and scenes we liked. Now we’re walking through a fire hose of water, just trying to see.”

In its place, Seinfeld thinks “confusion” and “disorientation” has replaced film: “Disorientation replaced the movie business. Everyone I know in show business, every day, is going, ‘What’s going on? How do you do this? What are we supposed to do now?'”

Unfrosted, due for release on Netflix on May 3, will tell the story of the Pop-Tart and how it was created. It is set in 1963, the year before it hit shelves across the United States. It stars Seinfeld, Hugh Grant, Melissas McCarthy, Amy Schumer, Bill Burr, Max Greenfield and James Marsden among others.

In 2020, Netflix released Jerry Seinfeld’s comedy special, 23 Hours To Kill. It received a four-star review from NME‘s Paul Bradshaw, who wrote: “It’s true that he does seem like he’s from a completely different world to practically everyone else with a Netflix special. But then that’s all part of what makes Jerry, Jerry. He might have a lot more money, a bit more waffle and a few new things to moan about, but he’s still the same king of comedy he always was.”

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