Geni Lincoln Joins Live Nation as President of California

Live Nation Concerts has announced Geni Lincoln will be joining the company as their new president of California region. Lincoln will oversee all booking, marketing and business operations in California for the leading live entertainment promoter. She previously served as the GM and senior vp of live events for the Kia Forum in Inglewood, Calif.

“I am very excited to return to Live Nation and join the stellar California team,” said Lincoln. “I have been fortunate enough to have worked with some of the best teams in the business and look forward to continuing growing those relationships in this role at Live Nation.”

Concert industry veteran Rich Best, who previously served as president of California is now joining Live Nation’s global team. Under the leadership of Arthur Fogel and Omar Al-joulani, the global promoting team produces and promotes Live Nation’s worldwide tours for artists including The Weeknd, Billie Eilish, Harry Styles, Post Malone, Bruno Mars and more. Best has been with Live Nation for over 20 years, and in his time as a promoter has continued to help a roster of artists plan worldwide tours including Pearl Jam, Rufus Du Sol, and more.

Lincoln has worked at the Kia Forum for nine years and was part of the team responsible for maintaining the legendary venue’s high rankings every year and transforming the artist experience there. Live Nation booked hundreds of shows during Lincoln’s time at the Forum and Lincoln has worked very closely with much of the team she is now leading.

“We are thrilled to welcome Geni back to Live Nation, leading our California team,” said Jordan Zachary, co-president of US Concerts. “In her prior role at the Forum she has worked incredibly closely with our teams and we’re excited to see her continue to support even more of our division and the artists we support across California.”

Best added “This is a great opportunity for my friend Geni and I give her a warm welcome to one of the most vibrant concert markets in the world. At the same time I’m incredibly excited to take the next step living out my dream working with artists on a global stage.”

Her move to Live Nation is full circle as she began her career working for House of Blues Entertainment at Universal Amphitheatre in Hollywood, which became part of Live Nation during her tenure. (Universal Amphitheatre closed in 2013). In addition to her work in live events, Geni has also spent the last five years volunteering with Rock n’ Roll Camp for Girls in Los Angeles – a non-profit social justice organization empowering young girls through music education.