Duelo Ends 15-Year Wait for New No. 1 on Regional Mexican Airplay Chart With ‘24 Siete’: It ‘Caught Us By Surprise’

Duelo returns to the No. 1 spot for the first time in a decade and a half on Billboard’s Regional Mexican Airplay chart (dated Oct. 29) with its latest single “24 Siete.” The song marks the norteño group’s first visit to the summit since 2007. It also represents a new achievement for the group’s label La Bonita Music, winning its first leader among a collection of 16 entries.

“Everything we have been reaping, working hard these years, tours in Mexico and the United States and the truth, this new No. 1 caught us by surprise,” Oscar Iván Treviño, one of founding members of the group, told Billboard.

“24 Siete” was released Aug. 11 via La Bonita Music. It ascends to the top in its ninth week following a 19% gain in audience impressions, to 5.8 million, earned in the U.S. in the week ending Oct. 23, according to Luminate.

With its ascent, “24 Siete” becomes Duelo’s fourth champ dating back to the one-week ruler “Te Compro” in 2006. In between, the Monterrey-bred group nabbed two other one-week champs in 2007: “Un Idiota Como Yo” and “Olvidame Tú.”

As for “24 Siete,” Treviño adds, “We composed the song with the best intentions in the world. Doing the song and recording our new album No Digas No, well, it’s been exciting. It is important to always maintain that curiosity and that passion for music, doing what you love.” “24 Siete” is the second single from No Digas No, which hasn’t entered the charts yet.

Further, with the new champ, La Bonita Music claims its first No. 1 in the 28-year-old history of the Regional Mexican Airplay chart. It previously reached a No. 3 high also through a Duelo song, “Puño de Diamantes,” in July 2013.

Elsewhere, “24” steps into the upper region on the all-genre Latin Airplay chart with a 15-9 jump. The lift gifts the group its first top 10 in almost a decade, since “Puño de Diamantes” peaked at No. 8 in its 13th week in 2013.

Pamela Bustios