Coco Gauff Wins U.S. Open in Her Signature New Balance Shoes: Where to Buy the Sneakers

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

The 2023 U.S. Open Tennis has crowned Coco Gauff as its champion! After a close match between the 19-year-old and No. 2 seed Aryna Sabalenka, it was Gauff who came out victorious on Saturday (Sept. 9). And she did it wearing her signature New Balance sneakers.

To celebrate her big win, the tennis pro took to TikTok and posted a video of herself holding the trophy in an all-pink Barbiecore-inspired outfit.

“This barbie is the us open champion,” the caption read.

The championship also marked a few firsts for Gauff, as not only did she take home her first Grand Slam win, but she did so in her first-ever signature Coco CG1 Tennis Shoes with New Balance.

Their partnership began before she entered this year’s U.S. open, though, as New Balance first saw her talent back when she was 14 years old. The brand said they “could see what a special talent she was on the court, but also off,” according to a press release. Now that she’s taken home the U.S. Open champion title, she couldn’t be more thankful for their ongoing support.

“This victory means the world to me, and I hope it inspires others to chase their dreams with determination and passion,” said Coco Gauff in a press statement. “I could never have done this without the support of my family and my team, and I am forever grateful for partners like New Balance that feel like an extension of my family and who have been with me since I was 14 years old.”

Even before she won the Grand Slam, many could see the tennis prodigy’s talent, including Bose, who sat down with her to talk about her life, family and how music and sounds impact her game. She said she always tries to be “authentically [herself] and don’t try to fit in any mold,” which you can see in the bold colorway of her CG1 tennis sneakers.

Want to sport the winning look yourself? The exact tennis sneaker is available to buy now, but not for long. Sizes of the red, black and yellow sneakers are quickly selling out from retailers including New Balance and Dick’s Sporting Goods, which means you’ll have to act fast to secure a pair of your own.

Keep reading to shop the New Balance sneakers below.

Channel your inner champion with a pair of these New Balance sneakers, whether you’re practicing tennis, pickleball or just grabbing lunch with friends. The shoes take inspiration from basketball silhouettes and ’90s aesthetics, resulting in a pair of bold athletic wear that’ll support your feet with FuelCell cushioning and new Energy Arc technology.

Size not available? Be sure to check out Dick’s Sporting Goods as well or resale sites such as eBay that might have pairs available.

For more product recommendations, check out our roundups of the best running shorts, men’s sneaker deals and shoes for travel.