The 20-year-old singer sat down with Billboard to discuss her upcoming album, as well as her new single, "Tired of California."
Execs say that a deluge of new music — and the difficulty of influencing TikTok's algorithm — has made building an audience harder than ever for new acts.
“If I miss, I’m Gay!" The post
The unpredictability of TikTok-spurred viral success has resulted in countless contemporary acts seeing older songs take off while their newer material hangs in limbo.
Gruger's promotion follows up two other recent promotions of his colleagues in the past week, indicating a shakeup in leadership at the ByteDance-owned company.
