Of the 100 tracks in the Q4 2023 Hot 100 chart, Universal Music Group has an ownership interest in 61.
The publisher also acknowledges that "the disruption is difficult for some of you" but says its battle with TikTok is "critical."
The musician's "Dance Outta My Head" went viral after revealing that all proceeds would go to her seven-year-old son, Loren.
Chairman/CEO Lucian Grainge said the social media app is just one piece "of the multidisciplinary jigsaw where we promote and market our music globally."
Developing artists distributed through Universal and Virgin are relying on workaround measures and "tricks" to keep using the platform.
Tracks featuring Universal Music Publishing Group songwriters are now getting pulled as well.
“Artists impacted by this are just being more creative on TikTok about how they’re getting music out,” says one digital marketer.
But Instagram Reels is also flexing its muscles in recent days, driving listeners to Sawyer Hill's viral hit "Look at the Time"
Hourican joined TikTok in 2019 and helped launch its distribution wing SoundOn, among other achievements.
