The removal of UMG's songwriters from the platform might prove to be even more impactful than its superstar artists.
"Our voices and likenesses are... not mere digital kibble for a machine to duplicate without consent," Lainey Wilson told members of Congress
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The ad bears the names of nearly 300 artists, songwriters and other creators who support the No AI FRAUD Act introduced in the U.S. House on Jan. 10.
The music giant's decision to remove its catalog from the social platform will reverberate throughout the entire business.
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"We will continue to be vigilant for any attempt to spread this content and will remove it if we find it," an X official said.
While some major labels are touting YouTube as an important partner in the evolving world of music and AI, not everyone in the industry has been as enthusiastic about these new efforts.
