"This video is wild, whimsical and created SPECIFICALLY for you, my beloved fans who have paved this shimmering path," Swift shared of the clip ahead of its release.
The video will portray her "twist" on 'Cinderella.'
The marketing and promotion behind Swift's last five projects — and their first-week sales and streams — likely informed her latest strategy.
Swift broke the record in less than 24 hours since the release of 'Midnights.'
Celebrate 'Midnights' with every listen of "midnight."
The singer dropped the video for her album-favorite track on Friday morning.
Swift previously said that "Anti-Hero" is "one of my favorite songs I’ve ever written."
The 13 tracks on the album tell “the stories of 13 sleepless nights scattered throughout my life," according to Swift.
Read our preliminary take on the standout songs from the superstar's new album.
The superstar has delivered a focused, legacy-extending new project. Read our review of Taylor Swift's Midnights.
