The world's largest music company launched a "Streaming 2.0" strategy and is talking to Spotify about its premium subscription offering.
The deal is about “developing further global reach and innovative solutions for the benefit of the music industry,” says Artone CEO Jan Willem Kaasschieter.
The new direction includes new leadership for HYBE's companies in Korea and Japan, updates to its Weverse platform and new global and tech initiatives, among others.
The industry usually thinks about superfans in terms of young pop consumers. But this ignores the value of dedication over time.
Weverse Company president Joon Choi discusses the superstar's onboarding and what lies ahead for the influential platform as it continues expanding beyond K-pop.
With the streaming model under attack for limiting artists' ability to cultivate fan relationships, some acts are experimenting with alternative rollout strategies.
Users can earn this all-access tier by participating in streaming events and release parties.
More mainstream artists and festivals are interested in the scene’s devoted fans and genre-hopping open-mindedness.
Recent comments by music executives suggest subscriptions will generate even more revenue for rights holders as free, ad-supported options lag.
The conversation during the electronic music industry conference in Ibiza featured representatives from Souncloud, Warner Music Group UK, Frame Artists and Music Ally.
