Spotify CEO Daniel Ek is currently “playing around” with an unreleased, secretive superfan product that should be a win for platforms, rights holders and subscribers.
With investors increasingly focused on streaming gains, the Big Three are looking at ways to supercharge subscriber growth in the U.S. and emerging markets.
Investors were bullish on the streamer's newly announced price increases after previous hikes delivered improved revenue and margins without turning away subscribers.
Premium subscribers will pay between $1 and $3 dollars more per month, beginning in July.
The popular streaming service bowed to widespread pressure to issue the price increase in roughly 50 markets across North and South America, Europe and Asia.
Spotify has cost $9.99 per month for individual subscribers since it launched in the U.S. a dozen years ago. That could soon change.
