A slew of new and updated features represent "the biggest" transformation the platform has undergone in a decade, said CEO Daniel Ek.
“If you want to find out what Spotify is going to do … look for a big consumer need and a big creator need,” Ek tells Billboard. “That's when we will do something.”
In its latest Loud & Clear report, the company reports that more than 57,000 artists crossed the threshold last year, a 144% increase from 2017.
Revealed at Stream On, the feature is designed to remedy the "disconnect between where music is being teased and where music is actually being streamed."
Artists can now opt in through the Spotify for Artists tool, the platform announced during its Stream On event.
The new mobile homepage is a swipeable, video-based interactive feed that will automatically play previews of music, podcasts and audiobooks for users.
"You will never see me on Oprah crying. It's never gonna happen," the comedian said.
Wallen's new album saw 52.29 million streams on release day, according to Spotify,
The often overlooked 55-and-over age group's monthly online listening rate stands at just 53%, leaving lots of room to expand that audience.
The hip-hop trio's early classics finally arrive on streaming services.