Joining from Napster, Lovell will also oversee the company's artist and label relations and commercial partnerships teams.
Despite an improved gross margin, the company's operating loss deepened due to an increase in marketing spending and "significant investments" in headcount.
The label, helmed by veteran manager Kei Henderson, is the latest in a string of distribution and services deals that SoundCloud has launched in recent months.
The problem is bigger than most people realize, and it seems to benefit major-label stars as well as developing acts, according to internal data from SoundCloud.
Pop-rock sister duo Aly & AJ will release the album "With Love From" in the spring, with its lead single arriving Nov. 2.
Access has been restricted due to alleged "placement of materials containing false i
