The Puerto Rican artist is Billboard's Latin Rookie of the Year.
With four Hot 100 top 10s and two collaborations with her idol (plus one with Taylor Swift), the 24-year-old “People’s Princess” has her eye on the rap game’s throne.
The singer, rapper and producer has crafted hooks for some of hip-hop’s biggest names, but he’s fine taking the slow road to the top — and maintaining control over his narrative along the way.