The worldwide pact covers distribution, branding, sponsorships, merchandising and synchronization.
Consumption for the genre is up 42.1% so far this year, topping all but K-pop.
Rancho Humilde founder and CEO Jimmy Humilde on staying indie-minded while fostering global ambitions for his growing label.
The Regional Mexican family act has finally reunited in the U.S. -- and is eager to catch up.
Peso Pluma sat down to talk with Billboard about what the Spotify look means to him, recent wins on U.S. platforms, the Doble P Tour and his hopes for the future.
Carin León's new album marks a personal catharsis for him, as he closes one chapter and opens himself up to new experiences in life.
The Los Angeles-based executive on how he helped developed Mexican music's new star: "I always tried to mix hip-hop and regional Mexican."
The track marks their first collaborative effort—and a new twist for Bad Bunny.
"We need to get out of our heads that because we are women we have fewer opportunities," says Vilax's Alhe Romo. "Because if you believe it, you can make it happen."
The Regional Mexican acts are both part of Billboard's 23 Latin Artists to Watch in 2023.