Launched in 1984, Universal Music Group's regional Mexican label is home to Los Tigres del Norte, Banda El Recodo and Alejandro Fernández, to name a few.
The label has inked a joint venture with Big Loud Rock, and has signed rock duo Girl Tones as its flagship act.
Both labels will come under the newly formed Capitol Music Group Nashville umbrella.
“Focusing on Ghost's fan community has allowed us to expand their audience size and the impact of the band, album over album, for the last decade,” says Loma Vista’s Todd Netter.
The label's first signee, Moskino, is set to release his King of the Underdogs project on June 6.
Merlin will provide Nina with music, API-backed operational infrastructure, and support and mentorship, including collaboration with Merlin members.
The app will provide "deeper insights into careers and fan bases."
The San Francisco-based label will release a collaborative project from N3ON and his network of creatives.
Create plans to invest an additional $50 million into the label over the next two years.
"Together they form a potent team to help the incredible artists on our label reach their full creative potential and drive our ongoing transformation," says CMG chief Tom March.
