“At Mercury, giving artists the time to develop and find their path is what matters most to us,” says label general manager Ben Adelson.
It's believed to be the first executive-level AI-specific role at any of the majors.
The accomplished A&R executive first joined the company in 2018 and will continue to oversee its A&R efforts across genres.
EJ Gaines will oversee the mainstream imprint specializing in positive R&B and hip-hop; first partner signed is Tillie Mann’s Encouragement Music.
After 15 years with the label, the Mexican superstar will now release music through her own Great Talent Records.
The singer parted ways with previous label Capitol Records in April.
The executive comes in to lead revenue-driving initiatives at the Bay Area-based music company.
The beloved musical icon had been at Universal since 2011.
UnitedMasters and Sarz have partnered on the producer's 1789 imprint in an effort to empower African artists and allow them to expand their music globally.
Two years after being named president, Kreidich looks back at how ADA has been reorganized -- and how she's helped set it on a course for the future.
