The "first-of-its-kind" JV will identify and launch artists of South Asian heritage.
The Puerto Rican hitmaker has produced for artists such as Rosalía, Lunay, Ozuna and Daddy Yankee.
In announcing UMG's new partnership with YouTube to study the effects of AI, the label's chairman and CEO sounds both an encouraging, and cautious, note.
The Virginia artist is the first signee for the new joint venture.
The retired music executive saluted his former boss in a phone interview.
Downloads of the Oliver Anthony track account for about 65% of royalties earned from sales and streaming, Billboard estimates.
“Greta made a masterpiece and now we get to continue to grow this music outside of the four walls of the film,” says Atlantic's Kevin Weaver.
The legendary record man didn't want to leave the label he co-founded. He also predicted a major issue with the new-fangled format that supplanted vinyl.
Anthony's "Rich Men North of Richmond" has over 16 million views on YouTube.
The longtime Sony Music Publishing veteran joined Warner Music in late-2020.
