"This partnership will take my music to new heights," the rapper says of the multi-album deal with BMG.
The country artist was previously signed to Columbia Records.
With the domestic market more reliant on subscriptions than ever, growth on that front is slowing – and most other categories aren't contributing much uptick yet.
The deal to give UMG digital distribution rights to HYBE labels will last for 10 years.
The "Plan A" rapper and singer will release new music in 2024.
"Austin" resides at No. 74 on the Billboard Hot 100 and at No. 17 on Billboard’s Hot Country Songs chart.
A traditional measure of record labels covers sales, streaming, synch and performances. But today's labels do far more.
“It has been an exceptional journey to have been part of shaping BMG’s story,” said Casimir, who joined the company in 2008.
Probably. But executives say it shouldn’t be taken lightly.
Though streaming continues to push revenue higher, some markets are struggling to reach highs seen in the CD era.
