"Nothing is off limits if it benefits the artist," he says.
Massey linked with Sony Music chairman Rob Stringer to relaunch the iconic imprint in 2018.
The deal marks a full-circle moment for HYBE America CEO Scooter Braun, who began his career under Dupri’s mentorship.
The "old-school" label's first project is a mixtape-style compilation featuring Ernest, Chandler Walters and Cody Lohden, among others.
The project will put the group's chosen members through HYBE's famed training model before introducing them via a scripted series.
The Nashville label was relaunched in 2017 by Sony Music in collaboration with music executives Jason Owen and Shane McAnally.
The veteran label executive spoke candidly during a conversation with Apple Music’s Zane Lowe at the Clive Davis Institute.
The former president of Three Six Zero is based at the label’s New York headquarters.
The appointment comes as part of Sony Music Latin Iberia's newly-announced organizational structure for operations in Brazil.
The Grammy-winning producer founded the label for Chappell Roan to release her acclaimed debut album in 2023.
