In the new role, Jorgensen will lead the company's Block 21 businesses in the city, including ACL Live, 3TEN and W Austin.
The Country Music Hall of Fame member will be joined by Mickey Guyton, Lauren Alaina, Trace Adkins, Brenda Lee and more.
Moore fills a role vacated by Scott Bailey last year.
“They attract a younger demographic, and this gives us another way to connect our brands and the artists we support with younger fans," says one OEG exec.
