At launch, Crown Properties Collection will manage global partnership sales and strategy for the MSG family of companies.
Patton most recently served as CFO of HBO Max/global DTC at WarnerBros Discovery.
Both properties were previously managed by ASM.
OVG properties including UBS Arena in New York will play host to marquee SBS events, including the annual Mega Bash concert.
The invite-only group will be overseen by longtime music agent Noël Mirhadi and launches with 18 members.
The brand-new Moody Center in Austin tops the Billboard Boxscore year-end chart with multiple nights from big names, pent-up demand and the Irving Azoff effect.
OVG is giving small businesses the opportunity to work with the global developer across its 400 venues.
