From TV ratings to ticket sales, here are all the ways the relationship between the pop icon and Kansas City Chiefs star has been a boon to the league.
"I say [to my girlfriend], 'Oh my god, I know this kid, but I don't know what her name is," Ed Kelce said of meeting Taylor Swift.
A shot of the football player cheering on brother Travis at the Chiefs game has inspired a number of hilarious posts this week.
"It seems like maybe they're in love," the football player said of his teammate and the pop star.
“He’s the total package,” he said of the Chiefs tight end, adding that the pop star is “phenomenal.”
The tight end also opened up about his choice to flash a hand-heart after one of his touchdowns.
"I feel like shocked and happy at the same time,” said 8-year-old Bills fan Ella Piazza.
The Kansas City Chiefs tight end celebrated his feat with a hand-heart.
"You ain't gotta ask who I do it for / Home team iced out / Dipped in that red and gold," Saweetie declares in her hometown-inspired track.
Swift recognized the Kansas City Chief's tight end's father from Netflix's 'Quarterbacks' documentary.