Fans can now purchase ornaments, pajamas, mugs, pillows, sweatshirts, scrapbooks and more.
The Grateful Dead has been selling merch since the late 1960s and setting licensing and marketing standards for the now $4.4 billion business.
"Merch money is not what is going to keep us in business," says Ineffable CEO Thomas Cussins, who cut merch fees at his own venues in January.
From trendy apparel to must-have keychains, stock up on these essentials before the K-pop group's next performance.
Proceeds will benefit those affected by the Maui wildfires.
The cozy blanket features an image of the iconic Dancing Bears against a Deadhead-inspired print
The team has also launched a Black Music Month Award, naming rapper Dej Loaf as the inaugural winner.
"This slight fade is related to the product's distressed, vintage look," the message reads.
The superstar's hotly anticipated tour kicks off next month.
CEO Thomas Cussins estimates the company will lose "several hundred thousand" per year in revenue, but hopes to foster "a healthier concert ecosystem"
