“Focusing on Ghost's fan community has allowed us to expand their audience size and the impact of the band, album over album, for the last decade,” says Loma Vista’s Todd Netter.
“I’ve learned that people really want something to unite on and something that can help them escape from reality,” says RCA’s Aaron Stern.
The festival business has increasingly relied on TikTok for marketing. Now, as the Supreme Court deliberates a law that could wipe it out in the U.S., many are looking at alternatives.
The Berlin-based music company hopes a partnership with a school in Munich will help get it there.
Acts like Brittney Spencer, Hannah Dasher and Tigirlily are employing unorthodox strategies to build their audiences.
At a competitive time for touring, artists are trying to use influencer marketing to "convey a sense of hype and FOMO around going to their show"
Sharing 15 Years of Music Industry Excellence With the Founders of MPT Agency
At a time when executives agree it's harder to create superstars, the music industry may need to change how it views a win.
The Neon16 and Ntertain Latin music moguls rebrand the Arro agency as AM16.
Here are the main takeaways from "The Fight for Artistic Authenticity on TikTok" panel, moderated by Billboard's Lyndsey Havens, at SXSW 2023.
