From YOASOBI and LE SSERAFIM's sets to the combining of star power thanks to 88rising Futures, the promise of Asian pop music was on full display in Indio.
As more K-Pop and J-Pop hits are imported from Western songwriters, it creates growing roles for local lyricists to translate the lyrics — and lucrative opportunities.
With 7 million subscribers, The First Take has featured Harry Styles and Avril Lavigne and helped break new artists on the Billboard Japan Hot 100.