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Homeinfluencers

The Rise of Influencer Culture Is Creating Big Opportunities for Music Licensing

10 January, 2025

Platforms like Soundstripe are working to make music licensing simpler for content creators, which could help grow the U.S. synch market.

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Are Influencers Losing Influence? New iHeart Study Explores Marketer Biases

14 September, 2023

"We've never had more data, and yet, it's never been harder to win," an iHeart executive said.

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