The label's rock roster includes Badflower, Daughtry and Sammy Hagar.
The deal marks a full-circle moment for HYBE America CEO Scooter Braun, who began his career under Dupri’s mentorship.
The project will put the group's chosen members through HYBE's famed training model before introducing them via a scripted series.
Braun will remain CEO of HYBE America. The management company he founded, SB Projects, will continue under Allison Kaye and Jennifer McDaniels.
